Overview

Citi has tons of cardmember offers, but there wasn’t a seamless way to surface them while customers were actually shopping. We were also entering a space dominated by Honey, Rakuten, and Capital One Shopping — with extra adoption friction because Citi Shop required an eligible Citi card. So the work wasn’t just building a usable extension; it was designing a timely, low-friction experience that made Citi’s value obvious in the moment.

Impact

• $13M+ in incremental sales within 6 months post-launch

• 100K+ user enrollments driven by optimized onboarding

• Successful launch across extension and cross-platform flows